Integrative Seminars

The three pillars are analytic conveniences; real research braids them together. The integrative seminars in this part are organized the way top doctoral programs organize their field courses—around a coherent body of theory and method that recurs across many substantive domains. Each is a full-semester reading map: a week-by-week progression through the canonical and frontier work, the methods it requires, and the debates that animate it.

The seminars span four clusters. The modeling and quantitative-methods seminars cover marketing-mix and strategic dynamic models, choice modeling and demand estimation, field experiments and causal inference, dynamic structural models, and analytical, game-theoretic work; several of these are the doctoral reading-map companions to the technical methods chapters in the methodology pillar—the relation the analytical-modeling seminar already has to its own how-to chapters. The behavioral cluster is the consumer-behavior seminar. The strategy and management cluster runs from marketing strategy through theory construction and the philosophy of science, channels, B2B and go-to-market, innovation and diffusion, and marketing’s engagement with public policy and consumer well-being. The technology cluster covers the tools reshaping all of them—artificial intelligence and machine learning, platforms and two-sided markets. Together they map the named field courses a student would take across a top doctoral program. They are where a reader who has worked through the construct, substantive, and methodological pillars learns how a research community actually puts them to use.